JYJ chosen PR ambassadors for world traders association in Korea

JYJ at the "World-OKTA 30th Anniversary" held at the Sheraton Walker Hill Hotel on April 18, 2011. [Prain Inc.]

Korean idols JYJ, composed of members Jaejoong, Yuchun and Junsu, have been appointed PR ambassadors for the World Federation of Overseas Korean Traders Association (World-OKTA).

The group's promoter Prain Inc. announced in a press release on Tuesday that the trio was invited to the "World-OKTA 30th Anniversary" celebration held at the Sheraton Walker Hill Hotel in Seoul on April 18.

The boys performed for the event which was attended by over 1,000 people including South Korea's president Lee Myung-bak, Minister of Knowledge Economy Choi Joong-kyung and other various officials of the local government.

"We feel that JYJ fits the image to become the honorary ambassadors for World Federation of Overseas Korean Traders Association since they have played such a big role in leading the Hallyu culture overseas," an official World-OKTA was quoted as saying.

"We are extremely happy to have been chosen as the PR ambassadors for World-OKTA," the members of JYJ said in the press release. "We will work hard in spreading Korea's culture overseas."

Jaejoong, Yuchun and Junsu made their debut in 2004 as part of popular boy band TVXQ, but later broke off from it despite their phenomenal success in Asia, after becoming involved in a legal dispute with the their agency SM Entertainment.

The trio made their comeback to the music scene in October of last year as a trio under the name JYJ and released their record in mid-October after which they held a global showcase and held their first concert as JYJ.

The boys kicked off their second world tour this month, starting with Thailand in early April and followed by performances in Taiwan, China and in the North American regions of Canada and New York, Washington D.C, San Francisco in the U.S.

JYJ performs at the "World-OKTA 30th Anniversary" held at the Sheraton Walker Hill Hotel on April 18, 2011. [Prain Inc.]

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Reporter : Lucia Hong luciahong@
Editor : Jessica Kim jesskim@