N.O.A Entertainment signs M.O.U. with Chinese company

Korean entertainment agency N.O.A Entertainment, which represents top actors Ha Jung-woo and Jeon Do-youn, has signed a memorandum of understanding (MOU) with China Guoan Culture & Media Investment Co., Ltd.

According to an official at N.O.A., the agency signed with the Chinese company on Sunday, establishing a strategic partnership through which both parties will cooperate in producing various cultural contents such as films and television dramas, as well as managing entertainment businesses in Korea and China.

"By signing this M.O.U., the agency's artists will have a variety of choices when choosing their acting work and be able to broaden their activities beyond Korea and into the Asian market," said Na Byung-joon, President of N.O.A.

He added that he already has a team working in China and will further promote the agency's new business ventures such as setting up a joint overseas branch.

An official at China Guoan Culture & Media Investment explained that they are "glad to have signed an M.O.U. with an agency that is highly trustworthy and represents internationally acclaimed actors."

"We will actively provide effective marketing and consulting for Korean companies that are having difficulty promoting Korean pop culture and carrying out their business in China," the official was quoted as saying.

N.O.A. Entertainment manages the careers of numerous Korean stars including Gong Yoo, Ji Jin-hee, Kong Hyo-jin and Lim Soo-jung.

China Guoan Culture & Media Investment Co., Ltd., listed in the top thirty business companies in China, is one of the key affiliated companies under conglomerate CITIC Guoan Group.

Reporter : Lynn Kim lynn2878@
Editor : Jessica Kim jesskim@