An official television commercial featuring Hallyu star Bae Yong-joon in a Korean tourism campaign is set to air in Japan and throughout the world, according to his agency.
The actor, who last October was appointed PR ambassador to promote Korean tourism, appeared in a special commercial to promote Korea and the "2010-2012 Visit Korea Year" campaign, KEYEAST said in a press release.
The commercial started airing Friday in Japan on DATV and will later be broadcast in other regions.
Bae, 37, has been actively promoting Korean culture in Asia since shooting to stardom in the region after starring in 2002 hit TV series "Winter Sonata" alongside actress Choi Ji-woo.
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