Han Ji-hye selected to promote "Design Korea 2009"

Korean actress Han Ji-hye has been selected as the PR ambassador for "Design Korea 2009", according to a press release on Thursday.

The actress will promote the international design business exhibition, which will be held at Incheon Songdo Conventia from December 2 thru December 9, PR agency PRist Communication announced in the statement.

The week-long event, hosted by Korea's Ministry of Knowledge Economy and organized by local government institutions, will be attended by numerous design companies and experts from around the world.

"We regard fashionista Han Ji-hye very highly for her passion and taste in design," a government official at the design organization was quoted as saying. "That is why we selected her as the PR ambassador for this event."

The 25-year-old actress recently collaborated with designer shoe brand JINNY KIM and launched her own line "H by JINNY KIM". She will be setting up her own booth at the exhibition and introduce her self-designed shoes to visitors.

Further details about the exhibition are available on the official website (www.designkorea.or.kr).

Han, a former model, made her acting debut in 2003 in the hit KBS TV series "Summer Scent". She has since appeared in many notable dramas including "Sweet 19" in 2003 and "East of Eden" earlier this year.

She is currently shooting a new movie by director and producer Lee Joon-ik, who made the box-office hit "The King and the Clown" in 2005.

Reporter : Lynn Kim lynn2878@asiae.co.kr