Bae Yong-joon's photo essay tops advance sales

Reporter : Lynn Kim

입력 2009.09.16 13:46

Korean actor Bae Yong-joon's photo essay is racking up advance sales on internet bookstores, according to the star's agency on Wednesday.

The book, tentatively titled "Journey in Search of Beauty of Korea - Bae Yong Joon", started advance sale on Saturday and is currently No.1 on several online books sales charts, BOF Korea said in a press release.

On the online store of Kyobo Books, one of the biggest bookstores in Korea, it is the only advance sales book ranked in the Top 50 daily online sales chart . On major online shopping mall Interpark, it has been the second best-selling book during the past week, outselling even already published books in essay and poetry category as of yesterday.

"It is currently number one amongst all advance sales books on Interpark", said a merchandiser at the online mall. "There appears to be group purchases."

The book also appears to be in high demand offline, with other large bookstores reportedly deciding to set up a special display section for Bae's book.

Contents of the books include photographs of various cultural artisans that the actor met during his travels, as well as introductions to Korean culture and travel locations.

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The Hallyu star photographed the pictures and wrote the essays himself over a one-year period. He has said that the book is "a record of a journey by a beginner who studies Korean culture" and that he "hopes [the book] will be a small present to people who love and want to know Korea."