A billboard of Rain's new film "Ninja Assassin" has been hung in New York's Times Square, making him the first Korean to appear on the board for a movie, according to his agency on Friday.
Only Korean companies such as Samsung or LG have been able to advertise themselves in Times Square before.
The agency said they were informed of the billboard by a Korean residing in New York and received many congratulatory messages on his blog and website.
Rain played the lead role Raizo in the action flick by the Wachowski Brothers, famous for "The Matrix" triology and producer Joel Silver, who created the "Die Hard" and "Lethal Weapon" series.
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Jessica Kim jesskim@asiae.co.kr
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