Top Korean actor Lee Byung-hun has been named the U.S. state of California's ambassador for tourism, according to a press release from his agency BH Entertainment on Tuesday.
BH announced in a press release Lee will be appointed the tourism ambassador for the California Travel & Tourism Commission tomorrow at a commissioning ceremony to be held at the JW Marriott Hotel.
Lee's duties as the tourism ambassador will include informing Korean travelers of the appeals of visiting California.
Lee, 40, is one of the most popular actors in Korea with dozens of television dramas and films under his belt.
Most recently he starred in Korean thriller "I Saw The Devil" alongside actor Choi Min-sik and helmed by critically acclaimed director Kim Ji-woon which is currently playing in local theaters.
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