Lotte Entertainment to expand biz into Vietnam

Lotte Entertainment is set to expand its business into the Vietnamese market starting with the distribution of films "My Girlfriend is an Agent" and "Speed Scandal", according to a press release on Thursday.

"We will present the two films at the Korea Film Festival at Lotte Cinema Nam Saigon ahead of starting distributing of the films," Lotte announced.

South Korean actress Kim Ha-neul of "Agent" and other famous Vietnamese actors are set to attend the opening night of the festival where a red carpet and hand printing ceremony will take place, Lotte said.

A total of eight Korean movies, including "The Good, the Bad, the Weird" and "Once Upon a Time in Korea", along with "Agent" and "Scandal", will be shown for free at the festival held from October 18 to 21.

After the film fest, Lotte plans to distribute "Agent" to 18 theatres throughout Vietnam. The company has set a goal of distributing an average 15 Korean films a year to Vietnam.

Lotte Cinema, which in 2008 became the first multiplex to enter Vietnam, runs three theatres in the country and plans to build more throughout major cities.

Korea Film Festival will take place as part of Vietnam-Korea week which is aimed at enhancing economic cooperation and the friendly ties between the two countries.

Reporter : Ko Jea-wan star@asiae.co.kr
Editor : Jessica Kim jesskim@asiae.co.kr