Kim Hyun-joong new face of Hang Ten Korea

Actor and singer Kim Hyun-joong [Prain Aency]

Singer and actor Kim Hyun-joong has been chosen the new model of casual wear Hang Ten, announced Prain Agency, the local promoter of Hang Ten Korea on Wednesday.

“We chose Kim because his widespread popularity goes well with the brand image of Hang Ten that can be worn by anybody regardless of age or gender,” one of Prain's top officials was quoted as saying in a press release issued today.

“Kim also possesses a warm sentiment and trendiness at the same time which made us believe that he’d much help to promote various fashion styles of Hang Ten.”

Accordingly, Kim Hyun-joong will carry out various endorsement activities for a year including posing for photos in a book showcasing casual wear and lead Hang Ten's annual environmental campaign whose slogan for 2011 is “SAVE THE EARTH,” in which Kim will underline the importance of the environment and encourage good purchasing habits for consumers.

Kim, 24, debuted as a leader of the boy band SS501 and made his debut as the leader of the popular boy band in 2005. He became a household name throughout Asia after starring in last year’s smash hit series “Boys Over Flowers.”

He has led a busy year in 2010, playing the male lead in the Korean adaptation of Japanese comic "Naughty Kiss," singing at the opening ceremony during the Guangzhou 2010 Asian Games and winning three awards during the Yahoo! Buzz Awards 2010 in Hong Kong.

He is currently preparing his solo album and reviewing scripts for his next acting role.

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Reporter : Heidi Kim heidikim@
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