![JYJ members Kim Junsu (left), Kim Jae-joong (center) and Park Yuchun (right) show the letter of appointment to reporters during the appointment ceremony of Korea Brand & Entertainment Expo[KBEE2012], held at Korea Trade-Investment Promotion Agency's head office in southern Seoul, Korea on October 17, 2012. [Lee Jin-hyuk/10Asia]](https://cphoto.asiae.co.kr/listimglink/1/2012101710482420123_1.jpg)
JYJ members Kim Junsu (left), Kim Jae-joong (center) and Park Yuchun (right) show the letter of appointment to reporters during the appointment ceremony of Korea Brand & Entertainment Expo[KBEE2012], held at Korea Trade-Investment Promotion Agency's head office in southern Seoul, Korea on October 17, 2012. [Lee Jin-hyuk/10Asia]
![JYJ members Kim Junsu (left), Kim Jae-joong (center) and Park Yuchun (right) pose together during the appointment ceremony of the upcoming Korea Brand & Entertainment Expo[KBEE2012], held at Korea Trade-Investment Promotion Agency's head office in southern Seoul, Korea on October 17, 2012. [Lee Jin-hyuk/10Asia]](https://cphoto.asiae.co.kr/listimglink/1/2012101710482420123_2.jpg)
JYJ members Kim Junsu (left), Kim Jae-joong (center) and Park Yuchun (right) pose together during the appointment ceremony of the upcoming Korea Brand & Entertainment Expo[KBEE2012], held at Korea Trade-Investment Promotion Agency's head office in southern Seoul, Korea on October 17, 2012. [Lee Jin-hyuk/10Asia]
썝蹂몃낫湲 븘씠肄Top boy band JYJ joined the PR appointment ceremony of the biggest Hallyu expo outside Korea at the head office of Korea Trade-Investment Promotion Agency [KOTRA] this morning.
The trio will now serve as the cultural ambassadors for Korea Brand & Entertainment Expo [KBEE2012] opening at the Intex Osaka in Japan from November 14 to 16.
More is to come on the last day, including their performance, but further information regarding the schedule will be announced on a later date.
![JYJ member Kim Jaejoong gives his impressions during the appointment ceremony of Korea Brand & Entertainment Expo [KBEE2012], held at Korea Trade-Investment Promotion Agency's head office in southern Seoul, Korea on October 17, 2012. [Lee Jin-hyuk/10Asia]](https://cphoto.asiae.co.kr/listimglink/1/2012101710482420123_9.jpg)
JYJ member Kim Jaejoong gives his impressions during the appointment ceremony of Korea Brand & Entertainment Expo [KBEE2012], held at Korea Trade-Investment Promotion Agency's head office in southern Seoul, Korea on October 17, 2012. [Lee Jin-hyuk/10Asia]
썝蹂몃낫湲 븘씠肄![JYJ member Kim Junsu shows his AWOO doll, a part of the UNICEF's campaign to donate its profit, during the appointment ceremony of Korea Brand & Entertainment Expo [KBEE2012], held at Korea Trade-Investment Promotion Agency's head office in southern Seoul, Korea on October 17, 2012. [Lee Jin-hyuk/10Asia]](https://cphoto.asiae.co.kr/listimglink/1/2012101710482420123_8.jpg)
JYJ member Kim Junsu shows his AWOO doll, a part of the UNICEF's campaign to donate its profit, during the appointment ceremony of Korea Brand & Entertainment Expo [KBEE2012], held at Korea Trade-Investment Promotion Agency's head office in southern Seoul, Korea on October 17, 2012. [Lee Jin-hyuk/10Asia]
썝蹂몃낫湲 븘씠肄![JYJ member Park Yuchun shows his AWOO doll, a part of the UNICEF's campaign to donate its profit to underprivileged children, during the appointment ceremony of Korea Brand & Entertainment Expo [KBEE2012], held at Korea Trade-Investment Promotion Agency's head office in southern Seoul, Korea on October 17, 2012. [Lee Jin-hyuk/10Asia]](https://cphoto.asiae.co.kr/listimglink/1/2012101710482420123_10.jpg)
JYJ member Park Yuchun shows his AWOO doll, a part of the UNICEF's campaign to donate its profit to underprivileged children, during the appointment ceremony of Korea Brand & Entertainment Expo [KBEE2012], held at Korea Trade-Investment Promotion Agency's head office in southern Seoul, Korea on October 17, 2012. [Lee Jin-hyuk/10Asia]
썝蹂몃낫湲 븘씠肄<ⓒ즐거움의 공장 "10 아시아" (10.asiae.co.kr) 무단전재 배포금지>