Jeonnam Province Targets Japanese Market with K-Food and K-Beauty

Participation in Tokyo K-Premium Consumer Goods Expo
Securing 5 Export MOUs Worth USD 1.05 Million

Jeonnam Province participated in the 'K-Premium Consumer Goods Expo (KOREA EXPO)', held at Sunshine City in Tokyo, Japan, for three days until April 18, 2026, focusing on local marketing efforts to support the expansion of regional small and medium-sized enterprises (SMEs) into the Japanese market.

This expo, hosted by the Korea International Trade Association, served as a platform to introduce promising consumer goods such as K-food and K-beauty to local Japanese buyers and consumers.

Tokyo K-Premium Consumer Goods Expo.
Photo by Jeonnam Province

Jeonnam Province provided comprehensive support throughout the entire process, from recruiting participating companies to operating exhibition booths and facilitating on-site consultations, actively assisting SMEs in pioneering overseas sales channels.

A total of 10 companies participated in the event, including five food companies and five beauty companies. They showcased products aligned with Japanese consumer trends, such as health foods, ready-to-eat meals, and functional cosmetics, attracting the interest of local buyers and consumers.

Notably, a series of on-site buyer consultations and export negotiations resulted in the signing of five export MOUs with a total value of USD 1.05 million. In particular, an eco-friendly functional cosmetics company entered negotiations with a Japanese home shopping buyer regarding product placement, raising expectations for substantial export growth in the future.

Japan is considered a key market with a high preference for K-consumer goods, and this expo is evaluated as an opportunity to confirm the local market suitability of companies from the province and to lay the foundation for expanding future exports.

Shin Hyeongon, Director of International Cooperation at Jeonnam Province, stated, "Japan is an important export market due to its geographical proximity and consumer goods demand. Taking this expo as an opportunity, we will support companies in establishing a stable presence in the Japanese market and continue to expand export performance through ongoing overseas marketing."

This content was produced with the assistance of AI translation services.