'140th Anniversary' Mercedes-Benz Unveils 'The New S-Class'

Global Campaign Held at Maybach Brand Center Seoul

Mercedes-Benz announced that it held the global campaign event '140 Years. 140 Places.' on April 21 at the Maybach Brand Center Seoul in Apgujeong-dong, Seoul, to commemorate the 140th anniversary of Carl Benz's patent for the world's first automobile.

Mercedes-Benz '140 Years of Innovation' Campaign Vehicle 'The New S-Class'. Mercedes-Benz Korea

This event features 'The New S-Class' touring 140 cities across six continents. The S-Class was unveiled for the first time worldwide in Stuttgart, Germany on January 29. As the vehicle visits each city, the campaign highlights the brand’s 140-year heritage, technological prowess, and pioneering spirit.

At the Maybach Brand Center, which opened in July last year, one of the three S-Class campaign vehicles produced for the 140th anniversary is on display. 'The New Mercedes-Maybach S-Class,' which was unveiled globally for the first time in March, will also make its domestic debut.

'The New Mercedes-Maybach S-Class'. Mercedes-Benz Korea

Mercedes-Benz Korea plans to produce content featuring the S-Class campaign vehicle as it visits key locations in Seoul that embody both heritage and innovation. It will be released through the official YouTube channel.

This content was produced with the assistance of AI translation services.