Honda Korea to End Automobile Sales in Korea, Focus on Motorcycle Business

After-Sales Services, Including Vehicle Maintenance and Parts Supply, Will Continue

Honda Korea announced on the 23rd that it will end its automobile sales business in the Korean market by the end of this year.

Honda Korea stated, "After careful consideration from a strategic perspective of concentrating management resources on more prioritized areas to strengthen and maintain mid- to long-term competitiveness, taking into account changes in the global and Korean market environments, we have arrived at this decision."

Honda Korea officially launched the world’s best-selling SUV, the New CR-V Turbo, in Korea on the 23rd. The New CR-V Turbo inherits the powerful yet refined dynamic SUV development concept of the 5th-generation CR-V, which was released in 2017. At the same time, through this partial facelift, the interior and exterior styling and convenience features have been upgraded, returning as a more perfected CR-V Turbo. The model is released in two trims: 2WD EX-L and 4WD Touring. Photo by Hyunmin Kim kimhyun81@

The company added, "While the automobile sales business in the Korean market will be discontinued, we will continue to take responsible action for our customers. We will maintain after-sales services with customer satisfaction as our top priority, including vehicle maintenance, parts supply, and warranty support."

The company further explained, "We are conducting thorough discussions with our partner dealerships, with whom we have maintained collaborative relationships thus far, and we will establish a stable customer service system after the end of automobile sales operations. We plan to continue providing the necessary support and guidance so that customers can use Honda vehicles with confidence."

The motorcycle business will continue. Honda Korea announced, "We will introduce a diverse lineup of products with excellent value tailored to customer needs and further enhance services and customer experiences to advance the unique value of Honda motorcycles."

Jihong Lee, CEO of Honda Korea, said, "I would like to sincerely thank all the customers who have loved Honda automobiles, as well as our partner dealerships and all related parties for their support so far. After comprehensively considering changes in the market environment, business conditions including exchange rate trends, we have determined that it is essential to focus management resources on our core areas to secure mid- to long-term competitiveness."

CEO Lee added, "The decision to end domestic automobile sales is a mid- to long-term strategic move to ensure continued business operations and competitiveness in the future. Even after the sales business ends, we will continue to provide after-sales services such as vehicle maintenance, parts supply, and warranty support, and we will respond responsibly to minimize inconvenience to our customers."

Honda Korea entered the Korean market in 2001 with its motorcycle business and has been operating its automobile business since 2004. As the first brand in the imported car market to reach the '10,000 units club,' the company sold approximately 108,600 automobiles domestically through March 2026. The motorcycle business has sold about 420,600 units, maintaining the number one market share in Korea.

This content was produced with the assistance of AI translation services.