Digital Tourism Resident Card and Travel Month Succeed... Korea Tourism Organization Receives Top Customer Satisfaction Rating

The Only Agency Under the Ministry of Culture, Sports and Tourism to Receive the Highest Rating
Reflecting Achievements in Revitalizing Local Tourism and Attracting Domestic and International Tourists

The Korea Tourism Organization announced on April 23 that it received the highest rating of "Excellent" in the "2025 Public Institution Customer Satisfaction Survey" released by the government.

The exterior view of the Korea Tourism Organization headquarters. Korea Tourism Organization

The Public Institution Customer Satisfaction Survey is conducted annually to improve the quality of services provided by public institutions and to enhance public satisfaction with these services. This year, 186 public institutions were evaluated on a five-tier scale: Excellent, Good, Average, Poor, and Very Poor. In this survey, the Korea Tourism Organization was the only agency affiliated with the Ministry of Culture, Sports and Tourism to receive the "Excellent" rating.

The organization attributed this achievement to its tourism policy initiatives, such as the "Digital Tourism Resident Card," which addresses the crisis of declining local populations, the nationwide expansion of "Travel Month," and efforts to stimulate domestic demand by attracting both domestic and international tourists.

Park Sunghyuk, President of the Korea Tourism Organization, stated, "The organization's efforts to bring happiness to people's lives through tourism have resulted in the highest customer satisfaction rating," adding, "As Korea's leading public tourism institution, we will listen more closely to the voices of the people and innovate to become an organization that inspires tourists from around the world."

Meanwhile, the organization will hold the "Tourism Policy Public Proposal Contest" until May 12 to collect ideas from the public. Based on these suggestions, it plans to further improve public service satisfaction in the tourism sector and expand customer-centered initiatives.

This content was produced with the assistance of AI translation services.