Hyundai Launches 'Hyundai Next Cup Tour' with Soccer Game 'Top Eleven'

Representative Hyundai Models from 10 Countries
Reimagined as Strategic Soccer Elements

Hyundai Motor Company announced on the 23rd that it will hold the Hyundai Next Cup Tour, an exclusive Hyundai event in collaboration with the mobile soccer manager game Top Eleven, until May 2. Top Eleven is a soccer manager simulation game where users take on the role of a manager to run their own team, develop tactics, and grow their squad.

Hyundai Motor Company announced on the 23rd that it will hold a Hyundai-exclusive event, "Hyundai Next Cup Tour," running until May 2 in collaboration with the mobile soccer management game "Top Eleven." Hyundai Motor Company

Within the game, missions have been created for 10 countries, including Indonesia, Germany, and Brazil, based on Hyundai's core sales markets and Top Eleven's major user bases. Users can explore Hyundai vehicles representing each country and their unique features, and face teams with various strategies and playing styles, undertaking a range of tactical challenges.

In the 'Germany' stage, the IONIQ 9 appears, with its spacious interior reinterpreted in the game as the ability to 'create space.' This is linked to missions that require users to employ organic movement and tactical structures to generate more scoring opportunities, prompting strategic use of tactics to complete the challenge. By clearing each stage in this way, users can win limited-edition in-game items such as Hyundai-exclusive jerseys and emblems.

Hyundai aims to expand its football heritage into the realm of gaming, naturally integrating its brand and products into the game's storyline to strengthen connections with the next generation of fans and provide a new direction for brand experiences.

Jisungwon, Executive Vice President and Head of Brand Marketing at Hyundai Motor Company, stated, "For more than 25 years, Hyundai has communicated with global fans through football. Through this Hyundai Next Cup Tour event, we aim to extend the energy and excitement of football into the digital environment," adding, "It will be an opportunity to get even closer to the ways the digitally native generation enjoys sports."

This content was produced with the assistance of AI translation services.