Kolon, Renowned Imported Car Leader for 39 Years, Expands into Certified Used Cars

Introduction of Extended Warranty Service for Imported Used Cars
"Growing Into a Trusted Platform"

Kolon Mobility Group has entered the imported used car market, leveraging over 40 years of experience in imported car distribution.

On April 21, Kolon Mobility Group announced the launch of its '702 Kolon Certified Used Cars' brand and the start of imported used car sales at seven locations nationwide.

Kolon Mobility Group Songpa Office. Kolon Mobility Group

Kolon Mobility Group, which imported and sold BMW vehicles in Korea for the first time in 1987, currently holds dealerships for imported car brands such as BMW, MINI, Volvo, Rolls-Royce, Polestar, and Lotus. The company operates more than 100 new car showrooms and over 40 directly-operated after-sales service centers across the country.

Imported used cars often come with concerns about repair costs after the warranty expires. According to a survey by the Korea Consumer Agency, 40.3% of imported used car buyers said they did not receive sufficient vehicle information, and 14.2% purchased vehicles without checking the accident history.

The 702 Certified Used Cars brand has introduced the '702 Extended Warranty' service. Regardless of the manufacturer's warranty, the coverage period begins immediately upon enrollment, and pricing is set at reasonable rates ranging from 810,000 won to 2,020,000 won based on the new car's release price.

In 2024, Kolon Mobility Group appointed Hyunseok Choi, former founding CEO of K Car, as Co-CEO in charge of new business. CEO Choi is simultaneously expanding the 702 brand through both online platforms and offline locations.

Hyunseok Choi, Co-CEO of Kolon Mobility Group. Kolon Mobility Group

CEO Choi stated, "The strengths of an imported car distributor lie in its proven network, professional workforce, and trust with customers," adding, "702 Certified Used Cars will grow beyond simply selling used cars to become a platform responsible for every aspect of our customers' mobility life."

This content was produced with the assistance of AI translation services.