Hotel Shilla Launches Shilla Stay Globally for the First Time... Opens in Yancheng, China

Premium Business Hotel Brand
223 Rooms with Korean Restaurant and Full Range of Facilities
Located at the Core of Korea-China Economic Cooperation Hub, Targeting Business Demand

Hotel Shilla's premium business hotel brand, Shilla Stay, is making its debut in the global market.

On April 21, Hotel Shilla announced that it will open Shilla Stay Yancheng in Yancheng, Jiangsu Province, China, on April 28. Hotel Shilla has established a three-brand system consisting of its top-tier luxury brand "The Shilla," its upper upscale lifestyle brand "Shilla Monogram," and its upscale brand "Shilla Stay." With this overseas expansion of Shilla Stay, the company expects to further accelerate its global growth following the launches of Shilla Monogram Danang and Shilla Monogram Xi'an.

Shilla Stay Yancheng exterior. Courtesy of Hotel Shilla

Hotels are classified not only according to the "five-star rating system" but also by the global hotel industry's "chain scale." The chain scale categorizes brands based on price range and market positioning into luxury, upper upscale, upscale, midscale, and economy segments.

Launched in 2013, Shilla Stay is a business hotel brand with the concept of "Smarter Stay," offering the service value of Shilla Hotels at reasonable prices. Currently, it operates a total of 16 hotels in major domestic locations such as Seoul, Busan, and Jeju, maintaining steady growth.

Based on its accumulated operational expertise and strong brand credibility, Hotel Shilla plans to accelerate Shilla Stay's global expansion through a management contract model and gradually strengthen its presence in overseas markets. This management contract is a method commonly used by global hotel chains, where the owner holds the hotel assets while the hotel chain, equipped with management expertise and brand power, handles operations.

Shilla Stay Yancheng is a business hotel with a total of 223 rooms. The property will feature a variety of facilities catering to business guests, including an all-day dining restaurant "Cafe," a Korean restaurant "Dowon," a lobby lounge, as well as banquet halls, meeting rooms, a fitness center, and a laundry room.

The hotel is located within the Yancheng Economic and Technological Development Zone (ETDZ). Yancheng is the second-largest economic city by population in Jiangsu Province, serving as a coastal transportation hub with both an international airport and a port.

In particular, the Economic and Technological Development Zone where the hotel is located is a key development area focused on the automotive and advanced manufacturing industries and serves as a major hub for Korea-China economic cooperation, with many Korean companies and their partners operating in the region. The hotel is also adjacent to the largest international exhibition center in Yancheng, making it ideally positioned to attract exhibition and convention demand directly.

A Hotel Shilla representative stated, "Shilla Stay Yancheng will leverage these regional characteristics to attract both business and tourism demand and plans to strengthen its position in the local market."

This content was produced with the assistance of AI translation services.