Mercedes-Benz Korea: "Retail of the Future... Providing a Transparent Purchasing Experience"

Delivery of Vehicle to the First Customer under "Retail of the Future"

Mercedes-Benz Korea announced on April 16 that it held a delivery ceremony for the first customer to purchase a new car through its new sales method, "Retail of the Future."

Matthias Beitl, CEO of Mercedes-Benz Korea (second from left), is taking a commemorative photo at the 'Retail of the Future' customer handover ceremony held on the 16th at the Mercedes-Benz Guri showroom. Mercedes-Benz Korea is taking a commemorative photo.

The delivery ceremony, which took place at the Mercedes-Benz Guri showroom on the same day, was attended by Matthias Beutel, CEO of Mercedes-Benz Korea, and Noh Jaebong, CEO of HS Hyosung The Class. They handed over the vehicle to the customer and offered their congratulations. The first customer selected the GLE, Mercedes-Benz's flagship mid-size SUV.

This customer checked the vehicle price and paid the deposit through the online "Mercedes-Benz Store," then selected the Guri showroom of the official partner, HS Hyosung The Class, for the visit. At the showroom, the customer received personalized consultation from a dedicated sales consultant, taking into account their lifestyle, driving style, and budget, and ultimately decided to purchase the "GLE 450 4MATIC AMG" from the GLE lineup.

CEO Matthias Beutel said, "I am delighted to personally deliver a vehicle to the first customer who signed a contract using the new sales method, which was introduced to provide a transparent and consistent purchasing experience. We will continue to strengthen customer satisfaction by creating a more trustworthy and convenient purchasing journey across both online and offline sales channels."

CEO Noh Jaebong stated, "I believe this environment allows partner companies to focus on enhancing customer satisfaction without the burden of inventory management or price negotiations. As personalized consultations, vehicle delivery, and after-sales service become increasingly important at customer touchpoints, we will faithfully fulfill our key role as a bridge between the Mercedes-Benz brand and its customers."

This content was produced with the assistance of AI translation services.