Samsung C&T: "All Sinbanpo 19th and 25th Union Members to Enjoy Han River Views... New Complex Named Raemian Illucera"

180m Landmark Tower: The Tallest in Banpo

'Swivel' Floor Plan Enables Choice of Sunlight Direction

Expertise in Integrated Reconstruction Demonstrated with Projects Like One Bailey

Samsung C&T Corporation has highlighted full Han River views for all members and a fast, dispute-free project process in its bid for the integrated reconstruction of Sinbanpo 19·25 in Seocho-gu, Seoul. The company proposed the new name for the complex as "Raemian Illucera (IL LUCERA)."

On April 16, Samsung C&T Corporation stated, "We aim to make Sinbanpo 19·25, one of the most coveted locations in Jamwon, a new landmark along the Han River, while also creating another iconic Raemian Town." The Banpo and Jamwon area is already established as a stronghold for the Raemian brand. In Banpo-dong, there is Raemian One Bailey, a 2,990-unit complex that opened in 2023, and in Jamwon-dong, Raemian Sinbanpo Riocent, built through the reconstruction of Sinbanpo 18·24, has been established. Samsung C&T Corporation is also leading the reconstruction of Sinbanpo 4 as "Raemian Heriven Banpo," and if it wins the Sinbanpo 19·25 project, the Raemian belt in the Banpo and Jamwon areas will expand even further.

'Remian Illuchela' bird's-eye view. Samsung C&T Corporation

In this proposal, Samsung C&T Corporation emphasized the quality of products that members can tangibly experience. Collaborating with U.S. design firm SMDP, the company proposed a 180-meter landmark tower, the tallest in Banpo, and designed it so that all 446 members would have Han River views.

The company also introduced, for the first time, the "Swivel Layout," which allows residents to switch the positions of the living room and kitchen. Residents can prioritize either river views or south-facing sunlight based on their preferences. Unlike traditional apartments, where the layout is standardized, this innovation allows residents to choose between views and sunlight, which the company highlighted as a key differentiator.

The layout of the complex also focused on maximizing openness. Samsung C&T Corporation plans to optimally arrange the six buildings to minimize interference between them and secure an approximately 5,900-square-meter (about 1,800 pyeong) themed plaza and open view corridors in all four directions. The company explained that it aims to create an open space for the entire complex, not just build tall structures, so residents do not feel confined.

Efforts were also made to ensure the speed and stability of the project. This project involves the integrated reconstruction of Sinbanpo 19·25, Hanshin Jinil Villat, Jamwon CJ Village, and other separate complexes. Integrated reconstruction projects are often prone to conflicts regarding how to allocate floor area ratios, sales areas, and rental ratios among the complexes. In reality, such conflicting interests can significantly delay the project. Drawing on its experience in integrating multiple complexes in the past, Samsung C&T Corporation proposed a symmetrical master plan to evenly distribute floor area ratios and space. The company also thoroughly complied with regulations and review requirements to proactively eliminate potential delays in the approval process.

'Raemian Illucera' rendering. Samsung C&T Corporation

The new complex name "Raemian Illucera" is derived from Italian. It combines the definite article "IL," meaning "unique"; "LUCE," meaning "light"; and "ERA," meaning "era." Samsung C&T Corporation explained that the name embodies the symbolism of a new landmark in Banpo.

Lim Cheoljin, Head of Housing Sales at Samsung C&T Corporation, said, "We proposed the optimal design for fast and stable project delivery, which is the core of reconstruction projects," and added, "Based on our differentiated competitiveness, we will continue to strengthen the unrivaled status of the Raemian brand in the Banpo area."

This content was produced with the assistance of AI translation services.