"Creating AI Colleagues"... LG HelloVision Holds In-House AI Agent Hackathon

203 Employees Submit 83 Projects
Pushing Forward with Practical AI Adoption

LG HelloVision announced on the 13th that it held an in-house competition called the 'In-House AI Agent Hackathon', where employees designed and built their own artificial intelligence (AI) agents.

This hackathon leveraged generative AI technology. Employees tested practical use cases that could be immediately implemented in their work, such as optimizing sales routes, generating local channel news articles, organizing fax receipt data, and analyzing customer inquiries (VOC), by directly applying AI to their daily tasks.

LG HelloVision held the awards ceremony for the '2026 AI Agent Hackathon' on the 29th of last month. Key executives including Song Koo-young, CEO of LG HelloVision (third from the left in the back row), and the award winners are posing for a commemorative photo at the ceremony. LG HelloVision

The hackathon was designed to allow AI to handle repetitive data organization and complex data-driven analysis, so that employees could focus on their core work. Over the month of April, a total of 203 employees participated in AI training, and 83 assignments deemed applicable to actual work were submitted as final entries.

Among these, 8 AI projects that could be immediately adopted in the field were selected as winners. The grand prize went to "Insight Radar," a tool that captures and summarizes changes in demand and marketing information for each product in the Hello Rental official online mall in real time. In addition, "B2C Sales Risk Analysis" and "Local Advertising One-Stop Automated Planning and Production" received the top excellence awards. Winning teams were awarded MacBook Pros, Mac Minis, and subscriptions to generative AI services.

Park Yoojeong, the manager of the Rental Channel Team who won the grand prize, said, "I am proud and fulfilled to have created an AI colleague tailored for our work. From the perspective of those on the ground, using AI as a tool has noticeably improved work efficiency, and I look forward to further advancing its functions by linking it with actual performance data."

Song Gooyoung, CEO of LG HelloVision, stated, "This hackathon, in which employees themselves developed AI agents and became central to innovation, marks a key milestone in establishing an AX (AI transformation) culture. We will continue to proactively support voluntary AI innovation to transform our organizational DNA around AX and ensure sustainable future growth."

Meanwhile, LG HelloVision is working to drive organizational culture innovation centered on AI transformation (AX), fostering collaboration between employees and AI. In particular, the company plans to support the practical adoption of AI in actual business departments. They are also discussing how to apply the outcomes of this hackathon to the tasks of each department.

This content was produced with the assistance of AI translation services.