Donation Collaboration with Kim Seontae, Who Pledged to Give Back a Portion of His Earnings
Products Worth 26 Million Won, Including the N32 Motion Bed, Donated

Simmons’ vegan mattress brand N32, in collaboration with YouTuber Kim Seontae, donated mattresses worth 26 million won for vulnerable seniors in Chungju City.


On the 9th, during a donation ceremony held at the Chungju Senior Welfare Center in Chungbuk, YouTuber Sun-Tae Kim, Resident Hye Simons, Executive Director of N32 Business Division, and officials from the Chungju Senior Welfare Center are taking a commemorative photo. Simmons

On the 9th, during a donation ceremony held at the Chungju Senior Welfare Center in Chungbuk, YouTuber Sun-Tae Kim, Resident Hye Simons, Executive Director of N32 Business Division, and officials from the Chungju Senior Welfare Center are taking a commemorative photo. Simmons

View original image

The donation ceremony took place on April 9 at the Chungju Senior Welfare Center and was attended by Juminhye, Executive Director of the N32 Business Division at Simmons, Kim Seontae, and officials from the Chungju Senior Welfare Center. The donated items will be distributed through the Chungju Senior Welfare Center and are intended to provide opportunities for rest and recovery to elderly residents in Chungju who require care.


The jointly donated products from N32 include the popular 'N32 Motion Bed', which is a leading model in the domestic electric bed market, the 'N32 Foam Mattress' known for its breathability, and the 'N32 Regular Topper', often referred to as the Hermès of mattress toppers.


This donation initiative was first proposed by Simmons. Having been at the forefront of various social responsibility efforts, Simmons suggested a donation collaboration to Kim Seontae, who had previously expressed his intention to return a portion of his earnings to society. Kim readily agreed, making the donation possible.


At the ceremony, Kim Seontae commented, “It is especially meaningful to be able to contribute to the Chungju community in partnership with Simmons, a brand that leads the domestic sleep industry and is dedicated to sleep health. I hope this donation will help improve the sleeping environments of seniors, even if just a little.”


Juminhye, Executive Director of the N32 Division, stated, “Under the management philosophy that 'the purpose of a company is to benefit the world,' Simmons is actively engaging in authentic ESG activities across society. This donation is especially significant as it contributes to the improvement of seniors’ quality of life, a goal pursued by the local government.”



N32 is a brand that reflects Simmons’ ESG management philosophy that companies should work for the good of society. Meanwhile, Kim Seontae plans to release a video on his YouTube channel featuring his experience with the N32 Motion Bed on the same day.


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing