Angel-in-us Expands 'Americhino' Lineup with Four Classic and Crush Variants

11 Years of Americhino
Leading the "Cooling Crema Coffee" Trend

Angel-in-us, the coffee franchise brand operated by Lotte GRS, is expanding its lineup to celebrate the 11th anniversary of the launch of "Americhino," which pioneered a new genre in the domestic coffee market known as "Cooling Crema Coffee (Foam Coffee)."

On April 21, Lotte GRS announced that it has strengthened its lineup to solidify its unique brand heritage by integrating the Americhino Classic Line and the Crush Line in response to evolving customer trends.

Provided by Lotte GRS.

First introduced by Angel-in-us in 2015, Americhino quickly became the brand's signature product thanks to its refreshing appearance reminiscent of dark beer and the smooth, rich espresso foam. The specially designed tall and sleek glass, which was created with the product's characteristics in mind, allows the coffee foam to remain full-bodied and visually appealing. Within just three months of launch, Americhino achieved sales of 1 million cups, successfully conveying the appeal of a softer coffee experience to the public.

Reflecting customer demand for colder coffee during the summer months, Angel-in-us released the Americhino Crush in June 2024 as a seasonal renewal, which is approximately 4.7°C colder than iced Americano and received a strong response. The Crush Line emphasizes finely crushed ice, but due to requests from customers who missed the original smooth taste of Americhino, the company decided to reintroduce the Classic Line.

The key to this lineup expansion is to maintain the authenticity of Americhino, which has been loved for 11 years, while also offering the refreshing sensation of the newly introduced Crush. This allows customers to choose their preferred Americhino according to their tastes, broadening their options.

The Classic Line features △Americhino, which delivers the original flavor loved for 11 years, highlighted by the deep and smooth taste created by layers of espresso foam. △Americhino Latte combines soft foam with the sweetness of milk for a perfectly balanced, authentic latte. The Crush Line includes △Americhino Crush and △Americhino Milky Crush, both renewed versions of Americhino, nicknamed the "warm iced coffee." These drinks add a finely crushed ice texture to the smooth espresso foam, delivering the ultimate refreshing experience.

This content was produced with the assistance of AI translation services.