A Lucky Winner Gets a 1 Million Won Gift Certificate... Lotte Department Store Launches Largest-Ever "Super Happy" Festa

Visual Theme for Family Month
Decorated with Global Artist VERDY’s Motifs
Prize Draw for Completing the "Lotte Marble" Game
Relay of Store-Specific Pop-Ups Including "SiSiHoSi Gift House"

Lotte Department Store announced on April 21 that starting from April 24 to May 28, all stores will be decorated with the 'SUPER HAPPY' theme and will launch full-scale marketing campaigns for Family Month.

Exterior of Lotte Department Store Super Happy. Provided by Lotte Department Store

SUPER HAPPY is Lotte Department Store’s signature themed event, meaning 'Adding happiness to customers’ daily lives.' Each year, the event offers customers a special experience by combining new art and content. This year, Lotte Department Store is collaborating with the Lotte Museum of Art, which is hosting a global artist VERDY’s exhibition, to present a variety of content under the theme 'Love Around Us X I Believe in Me.'

VERDY is an artist with a unique influence in the fields of graphic design and street fashion. Through this collaboration, Lotte Department Store will decorate the exterior and interiors of all its stores with VERDY’s characters. The event will also offer unprecedented shopping benefits, events, pop-up stores, and limited-edition goods featuring VERDY’s artwork.

From May 1 to 10, the 'No-Loss Love Draw' event will take place. Any customer who makes a purchase during this period, regardless of the amount, can participate. Fifty-two first prize winners will receive a KRW 50,000 Lotte mobile gift certificate, and 5,252 second prize winners will receive a KRW 10,000 mobile gift certificate. All participants who do not win will receive a KRW 30,000 discount coupon for purchases of KRW 300,000 or more in the fashion category. In addition, from May 1 to 5, customers who pay KRW 150,000 or more at a single brand using L.pay will receive an extra 7,000 L.POINTs through a special promotion.

On the Lotte Department Store App, from April 24 to May 17, the 'Lotte Marble' event will be held, inspired by all 53 store locations. Customers can participate once per day, and landing on specific spaces will offer benefits such as 50% discount coupons for store F&B and KRW 20,000 outlet gift certificates. A grand prize draw will also be held for customers who finish the Lotte Marble event, with one winner receiving a KRW 1,000,000 Lotte gift certificate.

From May 1 to 28, a 'Gift House' pop-up event will be held on the first basement floor of the Jamsil branch, featuring a collaboration between Lotte Department Store’s lifestyle curation shop 'Sisi Hosi' and artist Kim ChamSae. The event will offer unique products, from collaboration items with Kim ChamSae to snack sets in partnership with Lotte Wellfood. From April 27 to May 10, the main store’s Cosmo Energy Plaza will host the 'LEGO Play Festival' pop-up, offering major products at up to 40% off. Lotte Outlets will also feature pop-ups such as 'Korea Board Games' at the Giheung branch and 'Toys“R”Us X Young Industry' at the Gwangmyeong branch.

Park Sangwoo, Head of Marketing at Lotte Department Store, stated, "This year’s SUPER HAPPY event aims to bring joy to customers’ daily lives through a variety of events and promotions," adding, "We will continue to develop diverse content so that SUPER HAPPY can firmly establish itself as Lotte Department Store’s signature event representing Family Month."

Meanwhile, at the Lotte Museum of Art operated by the Lotte Foundation for Arts, VERDY’s first solo museum exhibition, 'I Believe in Me,' will be held from April 24 to July 19. The exhibition will feature around 250 works, including new large-scale sculptures, drawings, and neon artworks.

This content was produced with the assistance of AI translation services.