Dongwon F&B Opens Dongwon Tuna Pop-up Store in Tokyo, Japan

All Advance Reservations Filled Within One Hour
Dongwon Tuna Began Exports to Japan in 1998
Export Volume Grew by 50% Last Year

Dongwon F&B announced on the 20th that it is operating a pop-up store at Harakado, a multi-cultural complex in Tokyo, under the concept of "SUPER TUNA FOR YOU in Tokyo." This event is notable for allowing visitors to experience the "SUPER TUNA FOR YOU" campaign, which was launched in January, in an offline setting.

Visitors can enjoy a variety of events and exhibition areas, including a hands-on activity where they decorate their own tuna cans. Limited-edition gifts are provided with product purchases. The pop-up store will be open until the 24th.

On the 19th, Dongwon F&B employees introduced event products at the "Dongwon Tuna" pop-up store held at Harakado, Harajuku, Tokyo, Japan. Provided by Dongwon F&B.

Interest was high even before the opening. All 2,400 advance reservation slots were filled within one hour of the start. Due to a surge in applicants, the originally planned daily capacity of 1,000 visitors was increased to 1,200.

Since beginning exports to Japan in 1998, Dongwon Tuna has expanded its presence in the local market over the past 30 years. In particular, after selecting BTS member Jin as its model last year, export volumes increased by approximately 50% year-on-year, continuing a strong growth trend.

A Dongwon F&B representative stated, "We organized this event to effectively promote Korea’s leading tuna brand to global consumers," adding, "We will continue to strengthen our 'delicious protein' image through active marketing moving forward."

Meanwhile, since its launch in 1982, Dongwon Tuna has maintained the No. 1 market share in the domestic canned tuna market for over 40 years. A single can of "Light Standard" (135g) contains about 25g of protein, which fulfills roughly half of an adult’s daily recommended intake. In addition, it contains various nutrients such as calcium, DHA, and omega-3, and the product lineup has been expanded to include flavored varieties like spicy tuna, vegetable tuna, curry tuna, and "Dongwon Mat Cham."

This content was produced with the assistance of AI translation services.