Coupang Wow Card Doubles Convenience Store Rewards

Up to 2.4% Rewards at Major Convenience Stores

Benefits Available Both Online and Offline with No Monthly Spending Requirement

On April 19, Coupang announced that it will double the convenience store payment rewards for the "Coupang Wow Card," which was launched in collaboration with KB Kookmin Card and Visa.

The Coupang Wow Card is available exclusively to Wow Membership members and was introduced in October 2023 to enhance membership benefits. With this update, up to 2.4% of payments made at the four major domestic convenience stores (CU, GS25, 7-Eleven, and Emart24) can be earned as Coupang Cash. The reward structure consists of a basic 0.2% plus an additional 2.2%, with a monthly maximum reward limit of 24,000 won.

The overall reward system operates without any minimum spending requirement from the previous month. A 4% reward rate applies to payments for Coupang and related services, while general merchants offer up to 1.2% rewards. Overseas transactions are also eligible for the same reward rates.

A Coupang representative stated, "We have increased the reward rates so that customers can enjoy tangible benefits not only on Coupang but also at offline retailers," adding, "We will continue to work with our partners to expand benefits that match customer spending patterns."

This content was produced with the assistance of AI translation services.