Medisolla Launches Simultaneously at Watsons and ParknShop in Hong Kong, Targeting Global Market Expansion

Simultaneous Launch at 33 Watsons Stores and 26 ParknShop Stores, Alongside Online Sales
Precision Nutrition Meal-Type Foods for Diabetes, Cancer, and Kidney (Dialysis) Patients Introduced to the Hong Kong Market for the First Time

Medisolla Signs Exclusive Distribution Agreement with Hong Kong Local Partner Eatable Group

Food care company Medisolla (Co-CEOs Lee Seungyeon and Lee Donggu) has officially entered the Hong Kong market, establishing a new precedent for exporting domestic special medical purpose diet-type foods overseas.

Medisolla announced on the 18th that it has signed an exclusive distribution agreement with its local Hong Kong partner, Eatabler Group Limited (CEO Candace Chiu), and will begin selling its products at 33 Watsons stores, Watsons' online mall, and 26 ParknShop stores in Hong Kong. With a total of 59 offline stores and major online channels secured simultaneously, this launch marks Medisolla's first overseas expansion and serves as a meaningful example of introducing a Korean-style clinical nutrition-based meal model directly to the Asian market.

Medisolla has accumulated more than eight years of expertise in precision nutrition research and development, collaborating with university hospital medical staff and clinical nutrition experts. All meal plans apply its own standards, based on a Korean-style Mediterranean nutritional design, including a carbohydrate, protein, and fat ratio of 5:2:3, and an omega-3 to omega-6 ratio of no more than 1:8. In addition, its production facilities have obtained both HACCP and FSSC 22000 international certifications.

This entry into Hong Kong focuses not just on simple exports, but on establishing the clinical-based precision nutrition model developed in Korea as a branded presence in the local market. Unlike traditional special medical purpose foods, which have primarily been distributed through hospitals or limited online channels, Medisolla has created an environment where general consumers in Hong Kong can directly experience and purchase its products at major retail channels offline. Notably, the company has chosen a strategy that preserves brand identity and integrates clinical evidence and educational content, differentiating itself from OEM or private label approaches.

The distribution strategy is also noteworthy. Watsons will implement an O2O (online-to-offline) model linked with the health consultation service HealthQ, establishing a structure where consultations smoothly lead to online orders and delivery. Initially, the focus will be on diabetes and cancer care meal plans, with plans to expand into kidney (dialysis) care meal plans in the future. At ParknShop, the focus will be on the Preventive line for daily health management, along with selected special medical purpose foods. Through this dual-channel strategy, the company aims to verify whether care food can be established as a dietary culture encompassing prevention, recovery, and daily management, beyond just specific patient groups. Following this launch, both companies plan to comprehensively analyze sales performance, consumer responses, and data by channel, and to gradually expand the number of stores carrying the products.

Lee Donggu, CEO of Medisolla, stated, "This entry into Hong Kong is more than just exporting products; it marks the starting point for introducing a precision nutrition meal model, verified through clinical research in Korea, to the global market. As a company that provides solutions tailored to individuals' health status and life cycle, based on clinical nutrition, it is highly meaningful that we have established an overseas expansion structure that faithfully delivers our core values."

Kim Hyungmi, Head of Nutrition Research, commented, "Medisolla's competitiveness lies in providing personalized nutritional support, ranging from disease prevention to post-treatment recovery and daily health management. Since Hong Kong is a key Asian market where consumer reactions can be quickly gauged, this launch will serve as an important benchmark for future global expansion."

Candace Chiu, CEO of Eatabler Group, said, "As the clinical nutrition market rapidly shifts toward personalization, it is highly meaningful to introduce Medisolla's precision nutrition solutions to Hong Kong consumers through Watsons and ParknShop. We will continue to discover and introduce differentiated global brands to the market going forward."

Meanwhile, Medisolla is a care food brand that has won the First Brand Award for four consecutive years and last year attracted a KRW 13 billion Series A investment from Premier Partners, Samsung Venture Investment, and Red Badge Pacific. With its entry into Hong Kong, the company plans to accelerate the advancement of its AI-based nutrition solutions and further expand into overseas markets.

This content was produced with the assistance of AI translation services.