Kyowon Group Launches "Kyowon Wells Eye Clean Campaign" Ahead of Earth Day

Supporting the Development of Eco-Friendly Habits in Daily Life

Kyowon Group announced on the 17th that it held the "Wells Eye Clean Campaign," a children's environmental education social contribution activity, over two days from April 15th to 16th in anticipation of Earth Day.

The "Wells Eye Clean Campaign" is a program designed to help children easily and engagingly understand the importance of environmental protection and develop eco-friendly habits that can be practiced in everyday life. Launched in 2021, this year marks its sixth event, with a total of 376 children having participated to date.

On the 15th, children at Songpa Yujeong Kindergarten in Seoul took a commemorative photo after participating in the "Kyowon Wells I-Clean Campaign". Kyowon Group

This year's campaign was conducted at Songpa Yujeong Kindergarten and Chamsarang Kindergarten in Seoul, targeting a total of 77 children. Hands-on, participatory content was provided, such as making art clay using air-purifying plants, a puppet show themed around fine dust, and an environmental movement program, enabling children to naturally understand the preciousness of nature and the necessity of environmental protection.

After the program, participating children received eco-friendly souvenirs such as a "Little Carrot × Pea Seed Kit" and a "Recycled Eco Pencil Set" along with a certificate of completion, encouraging them to carry the educational experience into everyday practice.

A Kyowon Group representative said, "We hope that this campaign held in anticipation of Earth Day will provide children with an accessible understanding of the value of the environment," adding, "We will continue to steadily expand sustainable environmental education activities for future generations."

This content was produced with the assistance of AI translation services.