Jeonghwan Lee, President of NH Nonghyup Card: "Building Unrivaled Competitiveness Through Revenue Diversification and Digital Innovation"

Encouraging Employees at the First Quarter Performance Analysis and Structural Improvement TF Report Meeting

NH Nonghyup Card announced on the 16th that it held the "2026 First Quarter Performance Analysis Meeting and Structural Improvement Task Force (TF) Report Meeting" at its headquarters in Jung-gu, Seoul on the 15th.

On the 15th, at the headquarters in Jung-gu, Seoul, during the "2026 First Quarter Performance Analysis and Business Structure Improvement Task Force (TF) Report Meeting," Lee Jeonghwan, President of NH Nonghyup Card (center front), praised the first-quarter performance and encouraged the promotion of key initiatives. Nonghyup Card

The meeting was organized to review the management performance for the first quarter and to share the progress of the six key divisions within the Structural Improvement TF, which was launched to respond to the rapidly changing card industry environment.

Jeonghwan Lee, President of NH Nonghyup Card, stated regarding the current situation, "Now, as the paradigm of the card industry is changing, is precisely the time when company-wide structural improvements are needed."

According to the performance analysis report presented at the meeting, NH Nonghyup Card reaffirmed its foundation for stable growth by achieving solid results in the first quarter, despite an unstable external environment marked by persistently high interest rates and a contraction in consumer spending.

In particular, the company succeeded in defending profitability through systematic marketing analysis and proactive cost management, while strengthening its customer base with specialized services unique to Nonghyup.

At the subsequent Structural Improvement TF report meeting, each of the six divisions—Profitability, Digital, Customer, Growth, Risk, and Marketing—presented their respective plans and progress.

The Profitability division proposed strategies for efficient management of operational costs and improvements in branch operations.

The Digital division unveiled plans to fully introduce AI-based hyper-personalized services into the NH Pay application, aiming to evolve into a leading lifestyle financial platform.

The Customer division decided to maximize service convenience by completely redesigning processes from the perspective of customer experience.

The Growth division outlined strategies to reorganize its financial business in line with financial authorities’ policies and to strengthen its positioning for corporate and VIP clients.

The Risk division further enhanced the asset soundness management system in response to the era of high interest rates, thereby improving its capability for proactive crisis response.

The Marketing division aims to maximize customer-tailored benefits by strengthening target marketing based on data analysis.

President Lee emphasized, "We must accelerate financial innovation that not only improves profitability but also delivers new value to customers."

Meanwhile, NH Nonghyup Card is incorporating the core tasks identified by the TF into each department's key management indicators (KMI) and monitoring the progress of each division in real time to enhance execution.

This content was produced with the assistance of AI translation services.