"Biomimetic Architecture" Concept: Showcasing a Collection of Structural Silhouettes
Global Collaboration Campaign with Stylist and Photographer

On April 16, Samsung C&T Fashion Group's womenswear brand KUHO announced the release of its 2026 Spring/Summer collection and campaign.


This season is themed "Biomimetic Architecture," featuring modern designs inspired by the structures and forms found in nature.

Kuho Unveils 2026 Spring/Summer Collection Featuring 'Nature-Inspired' Designs View original image

The collection reflects natural forms with symmetrical structures, organic curves, and repeating patterns. Key items include oversized trench coats, blouson zip-up outerwear, linen jackets, wrap-design blouses, and dresses with structural lines.


KUHO explained that it incorporated the textures and dimensionality of nature into its garments by combining tailoring with silhouettes that blend straight and curved lines.


The campaign visuals were produced in collaboration with global stylist Charlotte Collet and photographer Estelle Hanania.


The collection is available at KUHO stores nationwide and on the SSF Shop, Samsung C&T Fashion Group's online platform.



Kim Seunghyun, Head of Womenswear at Samsung C&T Fashion Group, stated, "This season's collection reflects the brand's design direction," adding, "We plan to continue developing products and campaigns based on related concepts in the future."


This content was produced with the assistance of AI translation services.

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