Woowa Brothers Youth Launches Rider Community "Baerakle"

Leading the Spread of a Healthy Delivery Culture and Improving Public Perception

On April 15, Woowa Brothers Youth, which is responsible for the logistics services of Baedal Minjok, announced the launch of the official Baemin Connect Rider community, "Baemin Connect Best Rider Club (Baerakle)", which aims to promote a positive delivery culture.

Baerakle is a rider-centered community where riders can share positive delivery experiences and work together to create a better delivery culture. It is an evolution of "Baeramo (Riders Delivering Safely)", which was launched in 2024 to strengthen communication with Baemin Connect riders, and has been newly established this year. Baerakle brings together riders who contribute to the spread of positive social perceptions, and plans to continue participatory activities such as mutual growth programs, social contribution initiatives, and safety campaigns.

On the 14th, participants of the first meeting of Baerakle held at Baemin Rider School are taking a commemorative photo. Elegant Youths

The first Baerakle meeting was held on the 14th at Baemin Rider School, with eight riders in attendance. At the event, the definition and direction of Baerakle were shared, and riders discussed their future activities. During the meeting, Baemin also unveiled its newly developed 'PCX VR Training Device' for the first time. Designed to enhance riders' awareness and safety consciousness by allowing them to indirectly experience dangerous situations that may occur on actual roads, the device is expected to further enhance the professionalism and realism of motorcycle safety education. Woowa Brothers Youth plans to continue exploring ways to utilize the virtual reality (VR) training device in safety education together with riders.

Going forward, Baerakle plans to gradually expand its membership through regular monthly meetings. The club will also continue activities that support local communities through social contribution programs such as volunteer work and safety campaigns held at different times of the year, with plans to eventually include general riders as well. Woowa Brothers Youth expects Baerakle to serve as a hub for enhancing public perception of delivery riders and spreading a healthy delivery culture throughout society.

A Woowa Brothers Youth official said, "Baerakle is meaningful in that it creates a virtuous cycle where riders' experiences and positive values accumulated in the field are spread throughout society," adding, "We will continue to work together with riders to promote a safer and healthier delivery culture through various activities in the future."

This content was produced with the assistance of AI translation services.