Gmarket: "Last Month's GMV and Average Order Value Rose Over 10% Year-on-Year"

Accelerating Quantitative Growth, Gmarket Reports
Direct Visit GMV Up 13%
"More Loyal Customers Visiting the Platform Directly"

Gmarket announced on April 14 that last month, the platform's average order value per customer and gross merchandise volume (GMV) increased by 10% and 12%, respectively, compared to the same period last year.

The company also reported that "direct visit GMV"—which refers to purchases made by customers who access the Gmarket website or application (app) directly, rather than through other platforms or price comparison sites—increased by 13% during the same period. This indicates a growing number of customers who are visiting Gmarket directly, according to the company.

Gmarket brand logo. Provided by Gmarket

The purchase conversion rate, which measures the proportion of site visitors who actually make a purchase, rose by 5%. The number of registered sellers reached 660,000, an increase of 36,000 from the same period last year. Additionally, the number of "profit-type sellers"—those generating monthly sales of at least 50 million won—grew by 3% year-on-year.

Gmarket has announced and is executing a plan to invest 500 billion won this year to support seller growth. The company is also facilitating sellers’ overseas expansion, and sales of Gmarket sellers through Lazada, Alibaba's Southeast Asian platform, have increased by nearly 150% compared to two months ago.

Previously, in October last year, Gmarket unveiled a new vision, declaring its aim to double its GMV within five years and reclaim the number one position in the open market sector, designating this year as the first year of its renewed growth initiative.

James Jang, CEO of Gmarket, said, "To become the leading open market in Korea, we will accelerate quantitative growth this year and next, and starting in 2028, we will focus on achieving substantial profitability. We will realize our vision of becoming the most trusted platform for both customers and sellers in the near future."

This content was produced with the assistance of AI translation services.