[Today's New Product] CU Launches World's First 'ABSOLUT Vodka' Fresh Fruit Highball

Made with Premium Vodka as the Base Spirit
Two Fresh Fruit Flavors: Peach and Orange
Special Launch Offer: Three Cans for 12,000 Won

On April 14, BGF Retail announced that its convenience store chain CU will launch fresh fruit highballs made with the global premium vodka brand 'Absolut' starting from April 15.

CU Absolute Vodka Fresh Fruit Highball Two Types. Provided by BGF Retail

The new products are available in two varieties—'Absolut Highball Peach' and 'Absolut Highball Orange' (each priced at 4,500 won). When the can is opened, actual fruit slices float to the top, which is a key feature. According to the company, these fresh fruit highballs made with premium Absolut vodka as the base spirit are the first of their kind in the world.

This approach reduces the characteristic astringency of distilled spirits, resulting in a smoother and cleaner taste. To celebrate the launch of Absolut Vodka Fresh Fruit Highball, CU is also holding a promotional event where customers can purchase three cans for 12,000 won.

Jang Joohyun, liquor team merchandiser (MD) at BGF Retail, stated, "With highballs becoming an everyday alcoholic beverage, we have enhanced the quality of our products by introducing RTD (ready-to-drink) highballs with premium vodka. Just as CU previously led the growth of the convenience store highball market with fresh fruit highballs, this time we aim to lead the market with a differentiated product that enhances the quality of the base spirit."

This content was produced with the assistance of AI translation services.