Collaboration with Chef Hoodeokjuk

Development of Three Signature Chef Dishes

Samsung Welstory announced on April 14 that it will be launching the "Celebrity Table" promotion at its cafeterias, featuring a collaborative menu created with Chef Hoodeokjuk, who has 58 years of experience and is the Executive Chef at Ambassador Seoul Pullman Hotel.


The Celebrity Table is Samsung Welstory's signature menu promotion, where star chefs and culinary influencers visit the cafeteria to introduce their own signature dishes.


Presenting the Samsung Welstory Celebrity Table promotion featuring Chef Hudeokjuk. Provided by Samsung Welstory.

Presenting the Samsung Welstory Celebrity Table promotion featuring Chef Hudeokjuk. Provided by Samsung Welstory.

View original image

For this promotion, Samsung Welstory developed three new signature dishes, designed to preserve the authentic flavors of each dish while accommodating the large-scale, rapid preparation required for group dining.


The "Fujian Fried Rice" is a dish featuring rice stir-fried with eggs and topped with a special sauce made with vegetables and seafood. Additionally, the "Paljintangmyeon," a nourishing noodle soup crafted with a rich broth using eight different ingredients, and the "Dongpayuk Rice Bowl," consisting of oven-roasted and boiled Dongpayuk pork belly sliced for a tender yet rich flavor, are set to provide a hotel-quality gourmet experience.


Along with offering Chef Hoodeokjuk’s signature dishes, Samsung Welstory has also prepared a special lecture where participants can hear firsthand about the "Hoodeokjuk-style mindset," which gained attention through popular cooking programs.



Chef Hoodeokjuk commented, "I am delighted to have the opportunity to meet a wide range of customers through this collaboration with Samsung Welstory, a food service company that feels like a hometown for my heart. I hope that by tasting these signature dishes, which embody my culinary philosophy and expertise, people will find joy in their everyday cafeteria meals."


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing