Boseong County Connects Youth and the World Through "Matcha"... 49th Boseong Dahyang Tea Festival

At Korea Tea Culture Park and Surrounding Areas,
Five Days Starting May 1

Boseong County, South Jeolla Province, announced on April 13 that it will hold the 49th Boseong Dahyang Tea Festival, Korea’s premier tea culture and tourism festival, at the Korea Tea Culture Park and surrounding areas for five days starting from May 1.

This year’s festival, hosted by the Boseong Dahyang Tea Festival Organizing Committee (Chairman Sukkyoon Kang), is themed “Boseong Matcha! Embracing Youth! Embracing the World!” The event will reinterpret traditional tea culture in a contemporary way and focus on experiential and participatory content designed to attract global tourists.

Experiencing tea leaf picking in Boseong. Provided by Boseong County

In particular, the festival will prominently feature “matcha” as its core keyword, significantly expanding programs that target younger generations and international visitors.

Key programs include Boseong tea leaf picking, traditional tea-making experiences, the Boseong Matcha Brand Hall, the Grand Tea Party in the Afternoon Tea Fields, and the Boseong Tea Master Cup—allowing visitors to experience the entire tea culture process from production to consumption.

The “Boseong Matcha Brand Hall” is regarded as a key innovation of this year’s festival. The Brand Hall will simultaneously operate beverage and dessert tasting experiences, as well as product exhibitions and sales using Boseong matcha, so that visitors can appreciate the industrial value and competitiveness of matcha.

The “Grand Tea Party in the Afternoon Tea Fields” will be expanded to four days in response to last year’s surge in demand, and the program will be revamped to consider foreign participation, aiming to establish itself as a signature Boseong attraction that combines tea field scenery with unique experiences.

In addition, new participatory programs for all ages will be introduced to create a vibrant festival atmosphere, including Boseong Tea-sical 100 (Green Tea Olympics), “Catch the Green Tea Thief” (Cops and Robbers), and the Boseong Tea Concert.

For evening content, the festival plans to complete a structure where day and night festivities are seamlessly connected, offering emotional night-time programs such as the “Tea Field Starlight Cinema” (an outdoor movie theater set against the tea fields) and “Moon Immersed in Boseong” (astronomical observation and camping).

Furthermore, by strengthening social media content such as retro-themed wedding experiences, tea field photo zones, and snap photography programs, the festival aims to boost participation and spread among younger tourists.

Sukkyoon Kang, Chairman of the Boseong Dahyang Tea Festival Organizing Committee, stated, “This festival will serve as an opportunity to evolve into a new festival that not only preserves traditional tea culture but also reflects global trends. Our goal is to establish Boseong Matcha as the centerpiece of a cultural tourism festival that communicates with the world.”

Meanwhile, the Boseong Dahyang Tea Festival, selected as one of the Ministry of Culture, Sports and Tourism’s “Local 100” representative Korean cultural tourism festivals, will be held from May 1 to May 5. It will run concurrently with Boseong County Residents’ Day, the Seopyeonje Boseong Sori Festival, the Illimsan Azalea Cultural Event, Children’s Day events, the Green Tea Marathon, and more.

This content was produced with the assistance of AI translation services.