0.8-Denier Microfiber Fibers

Cleankorea announced on April 13 that its women’s care brand, Sunsuhanmyeon, successfully concluded the “Sunsuhanmyeon Moving Pop-up” event aimed at expanding touchpoints with female customers in their 20s and 30s.

The "Pure Cotton Moving Popup" event held at the Red Square of Hankuk University of Foreign Studies Seoul Campus. Clean Country

The "Pure Cotton Moving Popup" event held at the Red Square of Hankuk University of Foreign Studies Seoul Campus. Clean Country

View original image

The Sunsuhanmyeon Moving Pop-up was held from April 7 to April 10 at major university campuses in Seoul and around the Seongsu AK Valley area. Visitors had the opportunity to directly experience the new product, “Sunsuhanmyeon Silky Soft.”


The event took place sequentially at locations including Manhae Square at Dongguk University’s Seoul campus, Red Square at Hankuk University of Foreign Studies’ Seoul campus, the intersection in front of Sunheon Hall at Sookmyung Women’s University’s First Campus, and Seongsu AK Valley.


On site, there was an experiential booth where visitors could feel for themselves the soft texture that is the core competitive advantage of “Silky Soft.” Various interactive events, such as product sampling and refreshments, attracted a high level of interest from visitors. In particular, the active participation of women in their 20s and 30s made the atmosphere even more vibrant.


Sunsuhanmyeon Silky Soft features a topsheet made by blending pure cotton with 0.8-denier microfibers, which are finer than cashmere. It is designed to provide a soft and cozy feel, making it comfortable even for sensitive skin.



Cleankorea plans to reflect the customer feedback and diverse opinions gathered at this pop-up event to further improve product quality and user experience.


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing