Dongchul Kim, President of Korea Electric Power Corporation, Leads Energy-Saving Campaign in Myeongdong: "Small Actions Can Overcome the Crisis"

Promoting Participatory Programs such as 5% Reduction in Electricity Use and Cashback

Dongchul Kim, President of Korea Electric Power Corporation (center), is conducting an energy-saving street campaign in Myeong-dong on the 10th. Korea Electric Power Corporation

Korea Electric Power Corporation has launched a public campaign in downtown Seoul to help overcome the energy crisis and promote a culture of energy conservation.

Dongchul Kim, President of Korea Electric Power Corporation, held an "Energy-Saving Street Campaign" in the Myeongdong area of Seoul on the 10th, encouraging citizen participation alongside company executives and employees. This campaign was organized to foster a nationwide atmosphere of conservation amid recent concerns over unstable energy supply and rising energy costs.

President Kim met with citizens to explain the seriousness of the energy crisis and stressed the importance of practicing energy-saving measures in daily life. He also introduced participatory programs, such as the "Residential Energy Cashback" program, which provides bill discounts for reduced electricity usage, and called for active involvement.

Since March 30, Korea Electric Power Corporation has continued its campaign in 15 regional headquarters nationwide, focusing on major transportation hubs and traditional markets with high foot traffic. The company is actively promoting both simple energy-saving methods for citizens and programs designed to ease the burden of energy bills.

The "Residential Energy Cashback" program, a leading initiative to reduce costs, refunds households based on the amount of electricity they save. Last year, about 1.66 million households participated, achieving a total reduction of 337 GWh. Korea Electric Power Corporation is also supporting small business owners and farming and fishing households by providing high-efficiency equipment, thereby encouraging improvements in energy consumption patterns.

In addition to external campaigns, Korea Electric Power Corporation will strengthen its internal energy-saving efforts. The company has set a company-wide goal of reducing annual energy usage by 5% and plans to implement various measures, such as alternating restrictions on company car usage, limiting the use of low-floor elevators, and banning the use of outdoor lighting.

President Kim stated, "Although the current energy crisis is severe, if each and every citizen takes small actions, we can overcome it together," and urged continued interest and participation in energy conservation.

This content was produced with the assistance of AI translation services.