On Opens First Standalone Store in Hannam-dong, Expanding as a Running Culture Hub

First Standalone Store Beyond Department Stores Marks Major Expansion in Korea
'Run Hub' Community Space and Experiential Brand Store Concept Introduced

Swiss premium sportswear brand On will unveil its first standalone road shop in Korea, 'On Store Hannam,' in Hannam-dong, Seoul, on March 12.

On first entered the Korean market last November by opening its own stores at The Hyundai Seoul in Yeouido and Lotte World Mall in Jamsil. 'On Store Hannam,' set to open this time, is a standalone store rather than a department store location, and is expected to serve as a key outpost to broaden its connection with domestic customers and strengthen brand recognition. This new store also exemplifies On's ongoing growth momentum in the Asia-Pacific region.

Exterior view of On's first domestic road shop, 'On Store Hannam.' As On's first standalone store, it will officially open in Hannam-dong, Seoul on March 12. On

The store's design was inspired by night running in Seoul. The overall space captures the energy and rhythm felt in the city after sunset. The mesh exterior and lighting on the building’s facade are modeled after the reflections of light on the Han River at night, and up close, a dynamic moire pattern appears, visually expressing movement like waves.

The interior was also conceived with the flow of runners through the city at night in mind, featuring a flexible and vibrant layout. This spatial arrangement allows visitors to naturally experience the unique dynamism of Seoul.

The store operates across three floors. The first floor showcases On's signature running collection, while the second and third floors feature a wide range of categories including lifestyle, training, tennis, outdoor, and kids’ products.

Notably, the basement houses a community space for runners called 'Run Hub.' This venue will host various programs and events, including activities by the 'On Run Club.'

To commemorate the store opening, On's super trainer running shoe, the 'Light Spray Cloudmonster 3 Hyper,' will also be released in limited quantities. This innovative model, which emphasizes ultra-lightweight construction and performance, recently garnered attention at The Running Event (TRE), North America's largest running trade show. Store visitors will have the opportunity to try on the product in person and experience On’s latest technology firsthand.

This content was produced with the assistance of AI translation services.