[Today's New Product] Even Seasoned Chicken Gets Crispy... bhc Launches 'Sweet Chili King'

Breaking the Mold of Soggy Seasoned Chicken
Three New Specialty Side Dishes Unveiled for Beer Zone Locations

On November 18, the chicken brand bhc, part of Dining Brands Group, announced the launch of its new menu item, 'Sweet Chili King'.

'Sweet Chili King', in line with the slogan "Crispy Red Sauce", breaks away from the traditional image of the soggy and heavy 'red seasoned chicken'. The chicken is thinly coated with a sweet chili sauce, creating a glossy appearance reminiscent of a 'bath' and delivering a crispy texture. The company stated, "The thin coating preserves the original crispiness and juiciness of the chicken, offering a more diverse texture," adding, "With its tangy and sweet chili seasoning, it can be enjoyed cleanly without greasiness, and is expected to appeal to consumers seeking a more unique seasoned chicken."

New model actress Han Sohee and new menu item 'Sweet Chili King'. Provided by bhc.

bhc has also introduced three new specialty side dishes to strengthen the competitiveness of its Beer Zone locations. The new menu items include 'Nagasaki Jjamppong Hot Pot', featuring a rich seafood flavor; 'Fried Chicken Gizzards' with 'Machoking' and 'Red King' sauces; and 'Yuringi', which is thinly sliced and fried chicken breast.

Meanwhile, bhc recently appointed actress Han Sohee as its exclusive model and will launch a full-scale campaign centered around the new 'Sweet Chili King' menu item.

This content was produced with the assistance of AI translation services.