LG Electronics has unveiled "emotional technologies" that can be experienced in daily life, such as moving LEDs and interactive artificial intelligence (AI) technology.


Starting on October 21, LG Electronics is participating in the 56th Korea Electronics Show (KES 2025) held at COEX in Seoul for four days, setting up an exhibition hall of approximately 900 square meters under the theme "LG AI Gallery." The company showcased products that combine AI, connectivity, and design innovation.


At the entrance of the exhibition, a "kinetic LED" created in collaboration with domestic and international partners has been installed. This display consists of 88 cube modules that combine LED signage and mirrors, rotating 360 degrees to create dynamic flows of light. Visitors can scan a QR code and upload their photos, which a generative AI then transforms into pop art images, allowing them to participate directly in the exhibition by displaying their images on the LEDs.


LG Electronics also introduced a future mobility experience through its mobility space solution "Spielraum," where vehicles can be extended into workspaces or pop-up stores. When connected to the AI home hub "LG ThinQ On," users can say, "Hi LG, tell me my next schedule," and the system will automatically turn on the interior lights and provide schedule and location guidance, enabling natural conversational services.


The 136-inch "LG Magnit Active Micro LED" offered an immersive video experience with its ultra-high-definition self-emissive display technology. The active matrix technology, which individually controls each pixel, enables even more precise expression of color and contrast.


The AI home hub "ThinQ On" is a solution that allows users to control home appliances and Internet of Things (IoT) devices throughout the house with a single voice command. For example, when a user says, "Hi LG, activate away mode," the system turns off the lights, operates the cleaning robot, and automatically adjusts the temperature and humidity for pets.


Washing appliances such as washing machines, dryers, and WashTower models are equipped with the "AI DD Motor," which automatically analyzes the weight, humidity, and fabric type of laundry to select the optimal washing cycle. The LG Whisen air conditioner features "AI Wind," which detects indoor temperature and user location to automatically adjust wind strength and direction. This can be experienced in an augmented reality (AR) zone.


The "Fit & Max Zone" showcased the "Dios Objet Collection" refrigerator, which uses zero clearance technology to minimize the gap between the wall and the refrigerator, as well as kimchi refrigerators and convertible models. Living spaces were also presented, featuring products from the ultra-premium brand "LG SIGNATURE" and the built-in kitchen brand "SKS."


In addition, new cleaning robot products scheduled for release within the year were unveiled in Korea for the first time. The built-in "Hidden Station" is installed under the kitchen sink baseboard to maintain a clean appearance, while the freestanding "Objet Station" features a table-style design that can be harmoniously placed in various spaces such as living rooms and bedrooms. Both products are the first in the world to apply steam functions to both the robot body and the station.


The exhibition also included a space for the global brand campaign "Radio Optimism." In this interactive program, visitors can enter a message, and AI will create a customized music track that reflects the brand philosophy of "Life's Good."



An LG Electronics representative stated, "We will continue to introduce various solutions that enhance the quality of everyday life by expanding AI technologies capable of understanding human emotions and intentions based on empathetic intelligence."


This content was produced with the assistance of AI translation services.

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