Homeplus Leading with A.P.T., Shows Sales Growth for 3 Consecutive Years

Focusing on Core Competencies such as Homeplus Mega Food Market
Food Sales Rise 20% Through Price Stability Project

Homeplus is leveraging the achievements of 'A.P.T.'?Associated display, Price stability, Tenant?to drive sales growth and attract new customers. Thanks to the success of the mega-sized food specialty store 'Homeplus Mega Food Market,' which focuses on the core competitiveness of the mart, a positive signal has been lit for three consecutive years of sales growth.

Homeplus Mega Food Market revamped the shopping flow centered on customers and further strengthened associated displays based on analysis of customers' shopping data. Related products are displayed together so that customers can quickly select items wherever they go. Supported by this, sales at nine stores in the first year after the Mega Food Market renewal rose by up to 35% compared to the same period last year. In particular, the Homeplus Mega Food Market Live Gangseo store, renewed last November, saw fresh food sales grow by more than 20% compared to the previous year within just one week of opening.

A tuna filleting show is being held at Homeplus Mega Food Market Live Gangseo Branch. Photo by Homeplus

They are also working on price stability through the 'Price Stability Project.' The exclusive super sale 'Homeplun' held in March last year to celebrate the 27th anniversary of the founding saw total sales increase by more than 10% compared to the previous year, with food sales growing by 20%. In December last year, the 'Homeplus Crisis' event also resulted in store sales increasing by up to 97% compared to the previous year.

They are expanding differentiated tenants targeting young customers. In particular, they have increased the number of stores for popular brands among customers in their 20s and 30s, such as Daiso and Olive Young. Currently, Daiso is present in over 50 stores, and Olive Young in over 40 stores. Additionally, they are expanding tenant brands including tennis courts, brunch cafes, and family restaurants.

A Homeplus official stated, "Throughout 2024, we were able to achieve not only sales growth through Homeplus’s unique strategies but also successfully attract new customers, with My Homeplus membership surpassing 10 million members," adding, "In 2025, we will prioritize customer satisfaction and provide a new shopping experience unique to Homeplus to establish ourselves as the 'Number One Food Retailer.'"

This content was produced with the assistance of AI translation services.