[Photo: ‘Hakdong Station Espoir Nonhyeon’ in Gangnam-gu, Seoul]

[Photo: ‘Hakdong Station Espoir Nonhyeon’ in Gangnam-gu, Seoul]

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The concerns of homebuyers seriously considering purchasing a house are deepening. Many are contemplating whether to advance their home purchase timing, anticipating that house prices will rise next year.


According to a survey conducted by Real Estate R114 in November on the 'Housing Market Outlook for the First Half of 2025,' 32.0% of respondents predicted that 'house prices will rise next year.' This figure is higher than those expecting a decline. The most cited reason for expecting price increases was the rise in apartment prices in the core areas of the Gangnam 3 districts, followed by the possibility of further cuts in the base interest rate. What is clear is that the major premium properties in the Gangnam 3 districts have been steadily rising without being significantly affected by market trends.


As the polarization of house prices becomes more pronounced, demand-side buyers are increasingly engaging in 'sorting the wheat from the chaff' to select a 'smart single property.' Amid this, Hakdong Station Espoir Nonhyeon, located a 5-minute walk from Hakdong Station on Line 7 and boasting solid transportation infrastructure, is attracting the attention of real demand buyers. This complex is being developed in Nonhyeon-dong, Gangnam-gu, Seoul, through a street housing redevelopment project. It consists of 41 residential units in a building ranging from two basement floors to 12 above-ground floors, with exclusive areas of 64 and 73 square meters. The 64-type units are expected to be priced in the mid-to-high 1.2 billion KRW range, while the 73-type units are anticipated to be in the mid-to-high 1.3 billion KRW range.


In addition to Hakdong Station on Line 7, Nonhyeon Station, Eonju Station, and Sinnonhyeon Station are all within a 10-minute walk, making it a highly valuable station-area investment. As a beneficiary complex of the 'International Exchange Complex District' and the 'GBC (Hyundai Motor Global Business Center)' development around the COEX area, it is expected to experience an increase in regional value, indicating high future value. Located in close proximity to key spaces driving Seoul's international competitiveness, it is forecasted to have promising investment value going forward.


The 'school district,' the most important factor driving Gangnam house prices, is also excellent. Within a 5-minute walk from the complex are top school districts including Nonhyeon Elementary School, Eonbuk Middle School, Eonju Middle School, Yeongdong High School, and Banpo High School. Access to the Daechi-dong academy district is also convenient, making the educational environment highly favorable. The complex, which possesses essential investment factors such as transportation, location, and school district, is expected to have a sale price of around 40 million KRW per pyeong, which is much more reasonable compared to the average price per pyeong of nearby apartments. This has drawn intense attention from buyers looking to upgrade to premium areas or enter Gangnam.


Scheduled for occupancy in October 2025, the complex will open for voluntary supply application announcements on the official subscription website on December 12, 2024. Anyone aged 20 or older can apply regardless of whether they have a subscription savings account, and there are no residency obligations or resale restrictions, making it highly valuable for investment. Priced affordably, it is expected to serve as an opportunity for real demand buyers to secure their own home.



Detailed information about Hakdong Station Espoir Nonhyeon can currently be found on ’Saejip Tour,’ a dedicated platform for street housing redevelopment projects, and a sales office is operating on-site.


This content was produced with the assistance of AI translation services.

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