Mom's Touch Raises Prices: Hamburger Up 300 Won, Chicken Up 500 Won... Cyburger Nears 5,000 Won

Price Increase Applied to 62 Products from the 24th
Signature Cyburger Single Item 4600 KRW → 4900 KRW
Reflecting Delivery Fee Increase and Other Inflation Factors
First Price Increase in 1 Year and 7 Months Since March Last Year

Mom's Touch announced on the 22nd that it will raise the prices of major menu items such as burgers and chicken starting from the 24th.

Mom's Touch Store
Photo by Mom's Touch

The price increases apply to a total of 62 items, including 28 types of burgers, 12 types of chicken, and 12 side menu items. The price increase per product is 300 KRW for burgers, 500 KRW for chicken, and 100 KRW for side menus. Accordingly, Mom's Touch's signature menu item, the Ssaiburger, will increase from 4,600 KRW to 4,900 KRW for a single item, half a portion of fried chicken will go from 9,400 KRW to 9,900 KRW, and Cajun seasoned fries will be adjusted from 2,000 KRW to 2,100 KRW.

Mom's Touch explained that this price adjustment was inevitably made following continuous requests from franchise owners who have been expressing difficulties in store management due to deteriorating profitability caused by increased delivery platform fees and the overall rise in operating costs such as labor and public utility fees. The scope and amount of the price increase were finalized through consultations with multiple franchisee associations. This is the first time Mom's Touch has adjusted its selling prices in 1 year and 7 months since March of last year.

Menu items such as Big Ssaibone Chicken (11,900 KRW) and all beverages, including carbonated drinks, will maintain their current prices. A Mom's Touch representative stated, "The franchise headquarters will strive to improve franchisees' profitability while also working to provide customers with a superior brand experience."

This content was produced with the assistance of AI translation services.