CU Begins Second Sale of Gold That Sold Like Crazy
Approximately 100 Million KRW Sales in April
Launch of 11 Types Including Card-Type Gold
CU, a convenience store operated by BGF Retail, announced on the 3rd that it will launch a second offline sale of card-type gold products.
This follows the positive response to the previously sold card-type gold products. In April, CU sold three weights (0.5g, 1g, 1.87g) of card-type gold produced by the Korea Minting and Security Printing Corporation, achieving sales of about 100 million KRW. Among these, the 1g gold product sold out within two days of launch, and the 1.87g product sold out within fifteen days.
Convenience store CU announced that it will begin the second phase of sales for the Gold product starting from the 3rd.
[Photo by BGF Retail]
The products introduced in this second sale by CU include ▲4 types of Dokkaebi card-type gold ▲3 types of Year of the Dragon card-type gold ▲3 types of Cultural Heritage card-type gold ▲1 type of Four-Leaf Clover Pendant Medal, totaling 11 types. The card-type gold products are manufactured and guaranteed by the Korea Minting and Security Printing Corporation, a KOLAS-certified institution, with a purity of 99.9% gold and come with a certificate of authenticity. They can be purchased prepaid through CU’s commerce app PocketCU and at offline nationwide stores, and can be delivered to an address designated by the customer.
CU explained that due to the recent unstable economic situation, the value of tangible assets is rising, and with expectations regarding interest rate volatility, the gold price rally continues, increasing related investment demand. These products are also sold at fixed prices based on the market price at the time of manufacture, allowing immediate profit realization depending on price fluctuations after purchase, making them attractive for financial investment.
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CU plans to monitor customer demand for gold products and is considering introducing stores equipped with on-demand kiosks capable of continuous gold sales in the second half of this year. Yuseonghwan, head of the BGF Retail Service Platform Team, said, "CU will continue to introduce various gold products suitable for small investments to enhance customer satisfaction and further expand the functions of convenience stores."
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