Collecting Real-Time Data for Customized Services... Woori Bank Builds 'Customer Data Platform'

Woori Bank announced on the 13th that it has completed the establishment of a 'Customer Data Platform (CDP)' that collects and utilizes customer data in real time, and will actively use it in its operations.

The Customer Data Platform is a service that collects and analyzes all actions occurring in real time when visiting branches or accessing Woori Bank's mobile banking application, Woori WON Banking. Last December, Woori Bank became the first in the banking sector to initiate the construction of this platform.

Based on the data derived from this platform, Woori Bank plans to provide customized services tailored to each customer. For example, if a customer clicks on asset management or pension products within the Woori WON Banking app, the platform instantly determines whether professional consultation is needed and connects the customer to a dedicated WON Concierge for non-face-to-face one-on-one consultation. Additionally, if a problem occurs while using Woori WON Banking and the customer contacts the call center, relevant information can be provided to the consultant in real time. By analyzing the customer's platform access path data, the bank can also improve the convenience of financial product or service subscription procedures and implement a data-driven customer-centric UI (User Interface) and UX (User Experience).

A Woori Bank official stated, "With the establishment of this Customer Data Platform, customers' financial experiences will continue seamlessly regardless of the channel," adding, "We will continue to strive to strengthen the competitiveness of our data-based financial platform with the goal of completing a customer-oriented channel that delivers the best experience at the optimal time."

This content was produced with the assistance of AI translation services.