"15,000 Units Sold Monthly"…Domestic Success of West US Iconic Burger 'SuperDuper'

bhc Group Launched Last November
Estimated 250,000 Units Sold of Flagship Product in One Year
Limited Sale of 'Jigeum 24cm' 1st Anniversary Burger

bhc Group is celebrating the first anniversary of introducing the premium juicy burger "Super Duper," which represents San Francisco, USA, to the domestic market, with evaluations that more than 15,000 consumers per month have been seeking the product, establishing its presence in the market.

Customers are enjoying products at SuperDuper Hongdae branch.
[Photo by SuperDuper]

According to related industry sources on the 3rd, the estimated sales volume of Super Duper's signature burgers over the past year is around 250,000 units. By early August, nine months after its launch, the representative products?the Super Single Burger and Super Double Burger?that perfectly embody the originality of the U.S. mainland had sold over 140,000 units, surpassing a cumulative sales volume of 220,000 units, and have continued to attract steady consumer interest for two more months.

Super Duper is a premium handmade burger that pursues quality with juicy patties, special maize buns, super sauce, and fresh ingredients, and is a popular dining item in the western U.S. and San Francisco. bhc Group introduced it domestically by opening the first global store in Gangnam on November 1 last year, creating a sensation by selling about 20,000 burgers within two weeks of opening.

In April this year, they added a Hongdae branch, where over 5,000 burger menus were sold within five days. Riding on this popularity, they expanded the number of stores to three by opening a COEX Starfield branch in June. A Super Duper representative analyzed, "Events targeting the MZ generation (Millennials + Generation Z), who want to experience new cultures and foods, were effective, and the curiosity of consumers toward differentiated premium handmade burgers combined to generate a positive response."

To commemorate the first anniversary of Super Duper's domestic launch, bhc Group will offer the "Super Birthday Burger" as a limited edition at these three stores. This product measures 24 cm in diameter, which is comparable in size to combining three of Super Duper's popular burgers. The company explained that stacking five patties and covering them with a rich and deep melting cheese sauce provides both the fun of eating and visual enjoyment. One order can be shared by 3 to 4 people. Side menus such as "Dirty Mac & Cheese" and "Cheddar Cream Soup" were also launched.

A Super Duper representative stated, "Going forward, as a restaurant combining burgers and dining, we will actively expand stores so that many customers can enjoy a variety of Super Duper burgers."

This content was produced with the assistance of AI translation services.