LGU+ to Open Restaurant Integrating Telecom and DX Technology with Theborn Korea

LG Uplus is opening a restaurant that integrates communication and DX technologies exclusively for small business owners, in collaboration with Theborn Korea.

On the 3rd, LG Uplus announced the opening of the first branch of the ‘Restaurant Lab’ called ‘Learning Restaurant’ in Yeoksam-dong, Gangnam-gu. It is jointly operated with Theborn Korea, with whom they have a long-term partnership, and is an actual restaurant selling ‘mandu’ made from recipes by Baek Jong-won, CEO of Theborn Korea.

The Restaurant Lab is equipped with LG Uplus’s specialized products for small restaurant owners, such as the ‘U+ Our Store Package (wireless internet, secure payment internet, Our Store AI, intelligent CCTV),’ as well as the newly prepared ‘DX Solutions (order, payment, reservation, waiting solutions),’ allowing customers to experience various restaurant-specific solutions from reservation to ordering and store management.

This project was designed so that product planners and developers targeting small business owners can operate the restaurant themselves to understand the genuine needs of restaurant owner customers. Employees related to the job voluntarily participated, and the workforce was selected to work in rotating teams on a weekly basis.

The employees assigned to the Restaurant Lab will work by actually operating the store, not just experiencing it superficially. LG Uplus employees will directly experience all customer journey elements occurring in the store during their work period and test the usability of the U+ Our Store Package and DX Solutions products to apply them to their work.

For the new launch of the ‘DX Solutions,’ LG Uplus has collaborated with several partners including LG Electronics, Table Manager, I’m U, Shinsegae I&C, and T Order. They plan to verify and enhance the solutions before release through the Restaurant Lab.

Theborn Korea is responsible for developing the menu to be sold at the restaurant and the store operation manual based on its know-how in the food service sector for small business owners. The two companies cooperate to discover necessary elements in the actual restaurant field through joint on-site work.

LG Uplus’s communication and DX solutions will also be implemented at the ‘Yesan Beer Festival,’ which started on the 1st of this month under Theborn Korea’s supervision.

Based on the results of the first Restaurant Lab branch, LG Uplus plans to open a second branch with a new concept and menu within this year.

Park Sung-yul, head of LG Uplus’s Enterprise Infrastructure Business Group, said, "We will actively utilize this not as a simple event store but as a testbed store that quickly identifies SOHO customers’ needs and suggests directions, contributing to customer experience innovation."

This content was produced with the assistance of AI translation services.