Pulmuone Achieves 43 Billion KRW in Sales in First Year Since Launching 'Jigu Sikdan'

Sustainable Food Specialty Brand
Aiming for Mid- to Long-Term Brand Growth Worth 100 Billion KRW

Pulmuone Foods announced on the 29th that its sustainable food specialty brand 'Jigu Sikdan' has achieved sales of approximately 43 billion KRW over one year since its launch.

Pulmuone's sustainable food specialty brand 'Jigu Sikdan' flagship products
Photo by Pulmuone

Since declaring itself a leading company in plant-based foods in March 2021, Pulmuone has been launching new plant-based alternative meats and plant-based protein products both domestically and internationally. In Korea, the company is actively expanding its core sustainable food business centered around Jigu Sikdan, which was launched in August last year.

Within the Jigu Sikdan category, plant-based convenience foods, which have the most diverse product lineup, saw sales increase by 55.7% in the first half of this year compared to the same period last year. Pulmuone offers a variety of plant-based convenience foods such as dumplings, rice, noodles, and rice cakes that allow consumers to easily switch their everyday diet to plant-based options.

The animal-based alternative food, direct-fire bulgogi, recorded the highest growth rate in the Jigu Sikdan category at 143.3% in the first half of this year. Demand has significantly increased overseas, especially in the United States.

Additionally, Jigu Sikdan’s representative product, plant-based luncheon meat, was selected at the 'SIAL Expo Innovation Competition' held in Shanghai, China, last May. Among plant-based nutritional foods, 'tofu noodles,' which reduce carbohydrate intake and supplement protein, are gaining popularity. Tofu noodles are a popular product in Jigu Sikdan, holding a 66.4% market share according to Nielsen data.

Pulmuone Foods has set a goal to increase sustainable food sales to 65% of total food sales by 2026. As part of this, it revealed a blueprint to grow Jigu Sikdan, the core of sustainable foods, into a brand with annual sales of 100 billion KRW and to become a leading brand in sustainable foods.

Kim Jin-hong, CEO of Pulmuone Foods, stated, "Going forward, we plan to do our best to grow Jigu Sikdan, a sustainable food specialty brand, into a leading brand representing sustainable foods in Korea by leveraging Pulmuone’s accumulated capabilities, know-how, and food tech in sustainable foods."

This content was produced with the assistance of AI translation services.