Seoul Jangsu's 'Wolmae Rice Makgeolli' Surpasses 100 Million Bottles in Cumulative Sales
The Nation's First Sterilized Makgeolli and Seoul Jangsu's First Canned Makgeolli
Seoul Jangsoo announced on the 18th that the cumulative sales of Korea's first sterilized Makgeolli, 'Wolmae Rice Makgeolli,' have surpassed 100 million bottles.
Wolmae Makgeolli, Korea's first sterilized Makgeolli, is the first Makgeolli to add carbonation and is Seoul Jangsoo's first canned Makgeolli. Wolmae Rice Makgeolli is a 350ml canned sterilized Makgeolli that improves the short shelf life and enhances portability and drinking convenience. Including the 750mL and 1L PET types, nearly one million bottles were sold last year, and sales have been steadily increasing every year. Additionally, its long-term preservation capability makes it suitable for export.
Marking its 28th anniversary in April this year, Wolmae Makgeolli has been steadily popular, leading to the release of a 1L large-capacity PET bottle in 2000. Along with the Makgeolli boom, the 750mL Wolmae, launched in 2010, has received favorable reviews both domestically and internationally.
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A Seoul Jangsoo official stated, “Wolmae Makgeolli is a product loved not only in Korea but also overseas, and we will continue to strive to make high-quality Makgeolli easily accessible to everyone.” He added, “As the industry’s number one brand, we have a sense of mission and will continue to lead the popularization and globalization of Makgeolli.”
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