Traveliji, Exploring Travel Trends with Generation Z
University Supporters 'Aurora 2nd Generation' Operation
Gyowon Tour's travel specialist brand 'Travel Easy' announced on the 18th that it will operate the university student supporter group 'Aurora 2nd Generation' in collaboration with travel startup Tripsoda.
'Aurora' is a program designed to provide career exploration opportunities for university students who have a strong interest in the travel industry and marketing. Tripsoda operated the 1st generation last year, and from this year, Travel Easy has joined the initiative. In December of last year, out of over 200 applicants, a total of 16 members were selected for Aurora 2nd Generation.
Participants will carry out various missions with perspectives and ideas from Generation Z, including content planning and practical training in travel commerce marketing until next month, marketing ideas for Travel Easy branding, production of social network service (SNS) content such as travel communities, and deriving package travel product concepts targeting Generation Z.
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A representative from Travel Easy said, "We hope Aurora activities will provide quality job experience opportunities for those aspiring to work in the travel field," adding, "We will actively discover unique ideas by creating various opportunities to communicate with Generation Z, such as university student supporter activities."
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