Hwikgo, Full-Scale Launch of Smart Mobility Integrated Service Popularization

Huikgo announced on the 8th that it has signed a strategic business agreement with Goodgene Group to expand integrated smart mobility services.

[Asia Economy Reporter Seungjin Lee] Mobility-as-a-Service (MaaS) platform company 'Hwik' announced on the 8th that it has signed a business agreement with GoodG & Group to collaborate in brand marketing for the expansion of integrated smart mobility services.

‘Hwik’ plans to establish a company-wide collaboration system led by its subsidiary ‘Hwikgo,’ which focuses on building a ‘transportation card payment-based shared PM platform,’ and cooperate with GoodG & Group in all directions including integrated brand marketing, recruitment, and service partnerships.

GoodG & Group, established in 1997, is a celebrity brand commerce group that secures over 40,000 distribution channels encompassing home shopping, convenience stores, marts, and online platforms. It partners with famous domestic and international celebrities and influencers to launch brand products and provides comprehensive services from sales to marketing.

The two companies will first utilize GoodG & Group’s offline stores and other physical spaces as Hwikgo’s smart mobility hubs and conduct joint marketing. They also plan to expand and develop these spaces into complex experience zones to increase public engagement. Additionally, they intend to actively leverage the brand power of famous celebrities in marketing Hwikgo’s public transportation-linked PM services.

Choi Jeong-hyun, Head of Strategy Planning at Hwik, said, “Recently, consumer experiences that were limited and disconnected online due to COVID-19 are expanding into complex experience spaces integrated with cultural content, as convenience and scalability of movement are provided through shared PM and various mobility services. We will continue cross-corporate collaboration with GoodG & Group so that more consumers can enjoy the best value and mobility experience that Hwikgo’s smart mobility technology can offer.”

This content was produced with the assistance of AI translation services.